Huma
Founder of The Reframe. An electrical and aerospace engineer turned growth marketer with 10+ years of experience, including work with Fortune 500 tech and SaaS companies. Huma writes The Reframe's guides on AI visibility: how ChatGPT, Perplexity, Gemini and Google's AI features choose which software to recommend, and what B2B SaaS teams can do about it.
Articles by Huma
LLM SEO: how LLMs choose their sources
Most LLM SEO advice skips the mechanics. Here's how assistants decide what to cite, why the platforms disagree, and where your effort actually moves answers.
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llms.txt: what it is and who actually reads it
More than a quarter of sites in one study publish llms.txt, yet almost none get a single request for it. Here's what the file does, and what to do instead.
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What is AI visibility?
A plain definition of AI visibility, where it happens, what shapes it, and a quick way to get your own baseline this week.
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How to rank in AI Overviews and AI Mode
Google says there's no special trick. The data says rankings, fan-out coverage and brand mentions decide who gets cited. Here's how to act on both.
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LLM visibility: what it is and how to measure it
How often do ChatGPT, Perplexity and Gemini recommend your product? Here's how to measure it properly and what actually moves the number.
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How to rank in ChatGPT
ChatGPT has no position one. Here's how it picks which SaaS brands to name, what OpenAI actually documents, and the levers you control.
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GEO vs SEO: what overlaps and how to split effort
GEO and SEO share most of their foundation. Here's what actually changes, what the data shows, and how to decide how much effort each deserves.
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How to check your AI visibility for free
A step-by-step manual check with 20 prompts, four assistants and one spreadsheet, plus how to score it and what the results mean.
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Best AI visibility tools, honestly compared
Five AI visibility trackers compared on engines, prompts and published prices, plus a simple test for whether you need one yet.
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Answer engine optimization: what it is and how to start
AEO is how you get named, described correctly and cited in AI answers. Here's what changes from SEO, what doesn't, and a six-step way to start.
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AI visibility tracking: prompts, metrics and reporting
AI answers change with almost every run, so rank tracking doesn't work. Here's how to build a tracking program that does, from prompt set to board report.
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AI brand visibility: fix how AI describes you
Being mentioned is not enough if ChatGPT puts you in the wrong category or quotes old pricing. Here's how to trace and fix it.
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AI brand mentions: how to track and earn more
What the web says about you shapes what AI says about you. How to track your mentions in ChatGPT, Perplexity and Google AI, and a plan to earn more.
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