The Reframe

AI visibility, explained

Practical guides for B2B SaaS teams on getting recommended by ChatGPT, Perplexity and Gemini, from measurement to fixes.

Strategy · · 10 min read

LLM SEO: how LLMs choose their sources

Most LLM SEO advice skips the mechanics. Here's how assistants decide what to cite, why the platforms disagree, and where your effort actually moves answers.

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Technical · · 10 min read

llms.txt: what it is and who actually reads it

More than a quarter of sites in one study publish llms.txt, yet almost none get a single request for it. Here's what the file does, and what to do instead.

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Fundamentals · · 9 min read

What is AI visibility?

A plain definition of AI visibility, where it happens, what shapes it, and a quick way to get your own baseline this week.

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Google AI · · 8 min read

How to rank in AI Overviews and AI Mode

Google says there's no special trick. The data says rankings, fan-out coverage and brand mentions decide who gets cited. Here's how to act on both.

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Measurement · · 5 min read

LLM visibility: what it is and how to measure it

How often do ChatGPT, Perplexity and Gemini recommend your product? Here's how to measure it properly and what actually moves the number.

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Playbooks · · 10 min read

How to rank in ChatGPT

ChatGPT has no position one. Here's how it picks which SaaS brands to name, what OpenAI actually documents, and the levers you control.

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Strategy · · 9 min read

GEO vs SEO: what overlaps and how to split effort

GEO and SEO share most of their foundation. Here's what actually changes, what the data shows, and how to decide how much effort each deserves.

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Playbooks · · 9 min read

How to check your AI visibility for free

A step-by-step manual check with 20 prompts, four assistants and one spreadsheet, plus how to score it and what the results mean.

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Tools · · 9 min read

Best AI visibility tools, honestly compared

Five AI visibility trackers compared on engines, prompts and published prices, plus a simple test for whether you need one yet.

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Fundamentals · · 9 min read

Answer engine optimization: what it is and how to start

AEO is how you get named, described correctly and cited in AI answers. Here's what changes from SEO, what doesn't, and a six-step way to start.

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Measurement · · 8 min read

AI visibility tracking: prompts, metrics and reporting

AI answers change with almost every run, so rank tracking doesn't work. Here's how to build a tracking program that does, from prompt set to board report.

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Strategy · · 9 min read

AI brand visibility: fix how AI describes you

Being mentioned is not enough if ChatGPT puts you in the wrong category or quotes old pricing. Here's how to trace and fix it.

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Strategy · · 8 min read

AI brand mentions: how to track and earn more

What the web says about you shapes what AI says about you. How to track your mentions in ChatGPT, Perplexity and Google AI, and a plan to earn more.

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